Magazines and Audiences

Glossary:

Barcode: Used to scan the magazine/newspaper when someone is to buy it.


Burst Advertising: This advertising will be aimed to certain people to be seen at certain times of the year.


Content: This is what will feature within the magazine/newspaper.


Coverlines: Information about a particular,major article and it appears on the front page.


Dateline: The date appears here in a line, usually written in full (e.g. October 2012)


Drip Advertising: This advertising is used all year round, constantly to raise more awareness.


Left Third: Information used to attract potential readers is placed in the left-hand side vertical 
third of the front cover page. 

Main Image: This is a large image that will appear across the whole of the front page that has relevance to the an article.


Masthead: The title of the magazine or newspaper, it appears at the top of the front page.


Plug: Information about the contents of a magazine or newspaper, this appears on the front cover.


Price: This shows the cost of the magazine/newspaper.


Puff: Words or phrases on the cover of a magazine used to boost status


Pull Quote: An interesting/important quote taken from an interview/article.


Sans Serif Font: Is a style of typeface that doesn't have serifs, these look like tails added to the font. (Tahoma)


Serif Font: Is a style of typeface that has serifs, these look like tails added to the font. (Times New Roman)