Evaluation

Question 3:

What kind of media institution might distribute your media product and why?

Throughout the year I have researched into two different media institutions; Bauer Media Group and IPC Media. Each of these institutions produce and distribute varieties of magazine publications, during the research I discovered some stats over average circulation and redership for their most popular magazine and the genre of magazines. From all of this it can help me to narrow down and compare the two companies to make a decision as to who will distribute mine.

Bauer Media Group:                                                                    

• They operate in 15 countries in the world.
• Overall their circulation from magazines adds up to 38 million.
• Their most popular magazine has a circulation number of 430,918. (However this is for a celebrity gossip magazine).
• They create a selection of Britain's most well known magazines.
• They don't really produce and distribute many music magazines, only Q and Kerrang. (There could be a opening in this institution for another music magazine.)
• Bauer Media Group also has it's own music channel so it could showcase new talent featured within the magazines.

IPC Media:

• Almost 27 million adults in the UK read their print publications. Two thirds UK women and 44% UK men.
• They have produced and distributed magazines for 45 years, some of the big names are; NME, TV Times and Women's Weekly.
• They only produce and distribute two music magazines; NME and UNCUT.
• NME is the one of the UK's most well known magazines for 16-24 year olds to read, it's content includes introducing and promoting new musical talent. (Similar to the intentions of my magazine.)
• NME has 7.7 million unique readers, compared to UNCUT having 87,000 unique readers.

I think that for my music magazine I will choose Bauer Media Group to produce and distribute it. I have chosen this institution as IPC media already has a magazine like mine out there so this way it could create some competition, but maybe it will be more likely that audiences will read my magazine because it was produced by a newer, fresh company, with better or new ideas. Also the link up between their magazines and many music channels they own, will be of help to the upcoming artists who will feature within the magazine because by showing their music on TV will promote them more. Many people listen and watch Bauer's music channels, they are some of the most popular on TV. Bauer Media Group operate in 15 countries so this means that should this magazine become successful it could become bigger and go global with the talent featured within.