IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while their online brands collectively reach 20 million users every month.
Background History:
In 1963 three of the UK’s leading magazine publishers, George Newnes, Odhams Press and Fleetway Publications, came together to form The Interantional Publishing Corporation (IPC). Then in 1968 IPC magazines were created.Some of the first few magazines from this company were; The Field, Country Life, Woman’s Weekly, TV Times and New Musical Express (NME).
Structure:
Recently IPC have re-structured their intended audiences to men, up-market women and mass-market women.
- IPC Inspire will be the mens magazines. These will include music brands, mens lifestyle and leisure pursuits.
- IPC Connect will be the mass-market women's magazines. These will include women's weeklies, TV entertainment brands and the GoodToKnow network.
- IPC Southbank will be the up-market women's magazines. These will include the beauty, fashion and home interest brands.
Current News:
- NME celebrates 60th anniversary with a special
collectors edition of the magazine.
- Woman’s Own marks 80th anniversary with a
special issue.
- Marie Claire magazine launches a multi-platform careers
initiative to inspire woman to achieve the job of their dreams.
- The first release of NRS PADD data confirms that IPC
Media is the UK’s leading cross platform
publisher.
Over the years
the types of magazines that IPC Media has produced has varied, they create
magazines that will generally appeal to most people; NME, TV Times, Woman's
Weekly for example. However, some of the magazines produced are made for a
niche audience such as; Amateur Gardening, Amateur Photography, Golf Monthly
and Cycling Weekly for example, these types of magazines are produced to be
targeted at the small niche of people interested in the subject. IPC Media have
targeted some of their magazines at countrymen and people with an interest in
the countryside; The Field was once known as the largest magazine in Europe.
Other countryside related magazines are; Shooting Times, Shooting Gazette and
Country Life. Another major type of magazine that IPC produce is based around
homes, so maybe targeting them at women, housewives. Some of the home magazines
IPC produce are; Beautiful Kitchens, Country Homes & Interior, Homes &
Gardens, Ideal Home and Style at Home, to name a few.
IPC Media would
be an appropriate publisher for a new music magazine as the volumes of sales,
collectively that their magazines have produced could insinuate that adding
another magazine will only add to the high numbers. NME and UNCUT are the two
music magazines that IPC produce, both of these magazines bring in average
circulation sales between them, but I think that if IPC were to create more
music magazines based around pop music more people will buy into the magazine.
NME is one of the UK's most well known music magazines out to introduce and
promote new music to its young, indie-targeted audience. NME is the
longest published and most respected music weekly in the world. As NME is so
respected and has been around for so long they'll have the experience to deal
with publishing another music magazine. The amount of unique users that NME has
is up to 7.7 million and in comparison UNCUT is up to 87,000 unique users.
I would say that IPC are more likely to create music magazines with a genre of finding and promoting new music. Individual, up and coming music that would be targeted to a young audience. I think the magazines they would create would be successful due to their experience with NME being so well known and popular.
Alternative publishers like Bauer would also be appropriate to create a new music magazine as they own many well known, music related shows, channels, magazines ect. Such as; Q, 4Music, Box Television, Kerrang, Kiss and Magic to name a few. These brands are very popular and used or heard by many, so this shows good experience for creating a new music magazine to compete with their previous creations. Bauer offer 300 different magazines around 15 countries so this shows the volumes of sales they will be able to drum up.
I would say that IPC are more likely to create music magazines with a genre of finding and promoting new music. Individual, up and coming music that would be targeted to a young audience. I think the magazines they would create would be successful due to their experience with NME being so well known and popular.
Alternative publishers like Bauer would also be appropriate to create a new music magazine as they own many well known, music related shows, channels, magazines ect. Such as; Q, 4Music, Box Television, Kerrang, Kiss and Magic to name a few. These brands are very popular and used or heard by many, so this shows good experience for creating a new music magazine to compete with their previous creations. Bauer offer 300 different magazines around 15 countries so this shows the volumes of sales they will be able to drum up.
